The Aesthetic Society The Business of Launching Your Practice 2025

Description Description Include: 9 videos, size: 4.42 GB Target Audience: plastic and facial plastic surgeons, dermatologists, oculoplastic surgeons Information: A practical, step-by-step program on starting and scaling a modern aesthetic practice. Faculty translate real-world experience into actionable playbooks for strategy, finance, operations, marketing, compliance, and patient experience. What You Will Learn How to choose a business model (solo, group, MSO, concierge) and build a 1–3 year plan Budgeting, pro formas, capital needs, and smart purchasing/leasing of equipment Legal & compliance basics: entity formation, contracts, employment, HIPAA, informed consent Pricing strategy, service mix, and membership/subscription models Branding, website, SEO, social/media ads, and content that converts Patient acquisition funnels, consultations that close, and retention/recall systems Hiring for culture: role design, compensation plans, training, and KPIs Policies, workflows, and tech stack (EMR/CRM/payments/telehealth) for efficiency Risk management: insurance, protocols, incident response, and reputation protection Event Details Format: Case-based lectures, toolkits, and interactive Q&A Structure: Sequential modules from pre-launch planning to growth and optimization Takeaways: Templates, checklists, calculator worksheets, and sample policies Who Should AttendPlastic and facial plastic surgeons, dermatologists, oculoplastic surgeons, med-spa physician owners, administrators, and practice managers preparing to launch or relaunch an aesthetic practice. Why Attend Replace guesswork with proven playbooks and benchmarks Avoid costly early mistakes and accelerate time to profitability Build a patient-centric, team-friendly practice with scalable systems Topics Building Your Aesthetic Practice Diversifying Your Practice and Yourself Practice Start Up Panel & Building a Great Team What Path Should I Take Academics, Hospital Employment, or Private Practice Ancillary Services & Expansion Billing & Compensation Finance & Accounting Legal & Regulatory Marketing & Social Media